When starting on a business project, one of the first steps is to do a general study of the current situation of the market in which we want to operate. A market analysis sheds light on market trends, the impact that the product or service may have and, above all, it creates a profile of our target market.

Hyperconnectivity is on the rise, industries, businesses and areas such as medicine are undergoing continuous evolution thanks to the application of interconnected devices that enable data collection, fault prediction and early implementation of improvements.

The fourth industrial revolution brings together different technologies, such as artificial intelligence, big data, augmented reality, machine learning, robotics and additive manufacturing. Applications such as sensorization and the Internet of Things are increasingly important.

E-commerce has become very important during the worldwide health crisis, even though it was already on the right track in the last trimester of 2019, as sales were 23.5% higher than in 2018.


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