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The digitalisation of the business sector is becoming a priority in the current context, given the constant evolution of technology. An increasing number of solutions are available to strengthen the efficiency of various businesses, related, for example, to artificial intelligence, machine learning, the internet of things, virtual reality, augmented reality, 3D printing and e-commerce.

Since the pandemic, the digitalisation of different sectors of society has intensified in Spain. To analyse their evolution in the period from 2019 to 2023, Adigital distinguishes between two sectors according to their digital maturity and the changes experienced in these years: ‘digitally mature sectors’ and ‘moderately digitised, growing sectors’.

The first classification includes sectors in which the digital component is part of their operating model, as well as those that are finalising the process of digital transformation of the business. The second classification refers to sectors that are just embarking on their digital programme, including public administration, wholesale trade and energy.

This process also includes the digitisation of the business economy, defined by Adigital as economic activity that focuses on digital goods and services in new business models and those that leverage the use of digital media in their daily tasks.

Taking into account the evolution of the digitisation of the Spanish economy and GDP, an impact of 24.2% of the digitised economy on total GDP has been recorded in 2023, showing an increase compared to previous years.

In 2023, this evolution of the digital economy will be most evident in the financial sector, one of the most digitally mature sectors, accounting for 16% of the absolute value of the impact. In this regard, land transport also stands out, with a 4% direct impact of digitisation, and engineering and architectural services, which, although still in the process of growth, already account for 2% of the absolute value.

Public policies adopted in Spain to promote digitalisation

Among the different policies implemented in Spain in recent years to promote the digitisation process in the business sector, the European Recovery and Economic Transformation Plan stands out, through the NextGenerationEU funds.

From these programmes, different digitalisation actions are derived across all sectors, such as the Digital Kit to promote this process in SMEs, investment in communication infrastructures and the transformation of public administrations.

Learn about the digital economy in the Master's Degree in Digital Transformation

To master the different tools and be an excellent digital promoter within your company, we propose the Master in Digital Transformation, through which you will acquire the skills needed to devise innovative initiatives and projects aimed at adapting activities such as manufacturing and product sales to the new technological trends that prevail in today's society.

Anyone wishing to enrol can benefit from a 20% discount on their registration fee if they apply before 31 August at 2pm. For more details on the application and enrolment process, please visit the Master's website or contact us at formacionbisite@usal.es.