The online platform PIAR is presented as a technological challenge within the framework of cybersecurity.
Although its initial purpose was detect potential network threats, since that makes it possible to find influencers and identify how they act, its marketing orientation can make it an essential tool in improving the brand image of any company.
Two areas of activity, one tool
After viewing the online video platform you can recognize patterns of activity on social networks. Predicting events produced as a result of social activities is what places this in the context of cybersecurity.
But the Platform is more than that, it can analyze advertising campaigns on Twitter through "hashtags" and in other communities. The analysis, which is used to determine the feelings and reactions to a search that has been done on the platform by social networking users, make the platform a useful marketing tool.
Usability and cost
The application’s configuration make it very simple to use. The analysis process begins by writing the address of the page that you want to search, and the program automatically begins extracting the information in real time for later analysis. Searches can be performed both in news sources, blogs and social networks, although to date they are only available for Twitter. Another advantage of the platform is that users only pay for the computing resources that will be used, i.e. they pay for what they use; if you want to extract a lot of information you can, for example, hire 5 "workers" (computing units), paying only for the number and the time you have them activated.